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A Content Analysis of Vaping Advertisements On Twitter, November 2025

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작성자 RS 작성일25-09-01 05:46 (수정:25-09-01 05:46)

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연락처 : RS 이메일 : alphonseeden@ymail.com

Each tweet was coded by 2 group members independently. The source (ie, sender) of the tweet was coded as a vape store, eliquidsbestellen a vaping-associated handle aside from a store (ie, vapearoma vaping-associated term in handle identify or liquidmischen Twitter bio), vapemischen or different non-vaping-associated source. One handle had a disproportionately excessive proportion of racial/ethnic minority followers. Two Twitter handle audiences have been disproportionately white (vaporizer and e-liquid) compared with the Twitter median average.

The 4 handles chosen signify 1) a company that markets vaporizers (and used vaping terminology slightly than "e-cigarettes" of their profile), 2) an organization that markets a novel e-cigar, 3) an organization that markets e-liquid only, and 4) a company that markets a vape pen identified for vaping marijuana. Compared with the Twitter median common, ezigarettenvape followers of the e-liquid and marijuana vape pen handles have been extra more likely to be aged 20 to 24 and followers of the marijuana vape pen and e-cigar handles had been more likely to be aged 25 to 29.

Only 2% or less of the followers across accounts had been aged 16 or eliquidsbestellen youthful, but 16% to 31% of the followers across accounts had been aged 17 to 19 years; these percentages had been similar to the Twitter median averages. We descriptively in contrast the inferred demographic characteristics of followers of the 4 Twitter handles with the Twitter median common.

We additionally inferred the demographic characteristics of followers of 4 Twitter handles that advertised varied novel vape merchandise.

DemographicsPro makes use of propriety algorithms to infer demographic traits of social media customers in keeping with their social media conduct. This research highlights the presence of vaping-related commercials on Twitter and recognized very few tweets that advertised vaping as a cessation support. Prevalence and co-use of marijuana amongst younger grownup cigarette smokers: an nameless on-line national survey. In contrast, the marijuana vape pen audience was disproportionately black or Hispanic.

• Nice warm vape of Gingerbread Brûlée from @vaporsoven on this crisp Autumnal morning… • The contemporary sweetness of ripe, yellow bananas offers a creamy and tropical flavor. • CE4 E-Cig Vaporizors with cost adaptor $25. It's due to this fact necessary for those in tobacco control to turn out to be educated concerning the promoting practices of vaping-product companies, particularly on social media where younger people can easily view content material.

Vaping poses a threat to smoking prevention progress, and it will be important for these in tobacco management to know and counter the techniques used by vaping corporations to entice their consumers, especially on social media the place young folks can simply view the content material.

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